Portofolio - Fajar Saputra 2491471025
December 23 2024
General English - Dr Zalzulifa M,Pd
Fajar Saputra (2491471025)
Hi, my name is Fajar Saputra, I was born in Jakarta on October 7 2005. I studied at SMA 24, after that I continued at the Politeknik Negeri Media Kreatif. and this is where I am currently learning. My hobby is listening to music, my parents, my father, work as entrepreneurs, while my mother works as a housewife. I have 2 younger brothers. and I am the oldest of 3 siblings. The reason I studied photography was to become a successful artist and entrepreneur.
Vocabulary
Golden Age
Picture
Photojournalism
Photographs
American Civil War
Revolutionary
Crystallizing
Artfully
Reporting
Lens
Guidelines
Counterparts
Educate Future Stories News Branch Document Events Describe Newsworthy Editorial Political War
Sports Newspaper Billboard Camera
Active to Passive
Active= Readers want to see news when it happens. Passive= News is wanted by readers when it happens.
Active= Humans recognize pictures better than they do text. Passive= Pictures are recognized better than text by humans. Active= Journalists will share their information by employing pen and paper. Passive= Their information will be shared by journalists by employing pen and paper.
Active= Photojournalists use a camera as their medium. Passive= A camera is used as a medium by photojournalists.
Active= Photojournalists will use images to tell the entire story. Passive= Images will be used by photojournalists to tell the entire story.
Passive to Active
Passive= Photos have been used to accompany news articles since the start of the American Civil War. Active= Journalists have used photos to accompany news articles since the start of the American Civil War.
Passive= These cameras were seen as revolutionary by photographers everywhere. Active= Photographers everywhere saw these cameras as revolutionary.
Passive= No matter how the story is told. Active= No matter how someone tells the story.
Passive= Images in photojournalism are not used to create a false narrative. Active= Photojournalists do not use images in photojournalism to create a false narrative.
Passive= These are not considered art. Active= People do not consider these art.
Reason the team use this article
Our reason is because the articles carried from the NY times website are very complete and complex, we can bring what, who, why, where, and how in one article and also various tenses that can be carried through the journalistic themes carried.
Translate website
Foto jurnalistik dapat didefinisikan sebagai proses penggunaan foto untuk menceritakan sebuah cerita. Jika jurnalis konvensional berbagi informasi dengan menggunakan pena dan kertas (atau mungkin keyboard), jurnalis foto menggunakan kamera sebagai medianya. Seorang jurnalis foto akan menggunakan gambar untuk menceritakan keseluruhan cerita, dari awal hingga akhir, dan jika dieksekusi dengan benar, pembaca bahkan mungkin tidak memerlukan kata-kata untuk sepenuhnya memahami pesan yang disampaikan.
YOUTUBE EXHIBITION LINK : https://youtu.be/P0IKYSOOiJQ?feature=shared
YOUTUBE INTRODUCTION LINK : https://youtu.be/7JyJ6pWmIKw?feature=shared
YOUTUBE PRESENTATION LINK : https://youtu.be/KNimRYqVvd0?feature=shared
MID TEST DRIVE : https://drive.google.com/drive/folders/1SgquTLXL63wxJbQmVilqnQaxCcShTk58
PPT LINK : https://www.canva.com/design/DAGaFSSYBhk/KbuRjiea-1Zv2dDjGS_6bw/edit?utm_content=DAGaFSSYBhk&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
Business Profile :
Fajar
Studio is a professional photography studio based in [your location], offering
high-quality photography services for a wide range of needs. With the spirit of
welcoming every "new dawn," we are committed to capturing every
precious moment in your life.
LOCATION :
·
PERTUKANGAN
SUB DISTRICT, PESANGRAHAN DISTRICT. SOUTH JAKARTA CITY
Vision :
·
To
become a trusted and creative photography studio that captures every special
moment with artistry and professionalism.
Mission:
·
To
provide high-quality photography services at affordable prices.
·
To
create a delightful experience for every client.
·
To
continuously innovate with the latest photography concepts and techniques.
Purpose of Fajar Studio
·
Capture
Life’s Precious Moments
To
professionally document important moments in people’s lives — from personal
milestones to major events — creating lasting memories through high-quality
photography.
·
Deliver
Excellent Customer Experiences
To provide
a pleasant, comfortable, and satisfying experience for every client through
friendly service, artistic results, and attention to detail.
·
Offer
Innovative and Creative Photography Services
To always
innovate in photography concepts, techniques, and services to meet various
customer needs in a dynamic and creative way.
·
Support
the Growth of Local Creative Industries
To become
a driving force in the local creative economy by collaborating with other
talents such as makeup artists, event organizers, and small businesses.
·
Expand
Business Sustainably
To grow
sustainably by continuously improving the quality of services, investing in the
latest technology, and opening new service opportunities (such as videography,
live streaming, and workshop classes).
·
Promote
Professional Standards in Photography
To
set a high professional standard in both technical skills and customer service,
raising public appreciation for the art of photography.
Business
Strategy
·
Market Focus Strategy
Target
key market segments: young professionals, engaged couples, families, small
businesses.
Expand to
corporate clients and event organizers through networking and partnerships.
·
Service Excellence Strategy
Prioritize
customer satisfaction with friendly service, fast response times, and flexible
packages.
Offer
personalized consultations to understand client needs before every photoshoot.
·
Creative Differentiation Strategy
Regularly
create unique photography concepts (seasonal themes, mini sessions, creative
product styling).
Introduce
trending services like candid photography, cinematic videos, and 360-degree
shoots.
·
Technology and Equipment Investment
Invest in
the latest photography equipment (full-frame cameras, studio lighting, editing
software).
Stay
updated with trends in photo editing and digital delivery platforms.
·
Branding and Promotion Strategy
Build a
strong brand identity through consistent logo, colors, and tone across all
media.
Use
Instagram, TikTok, and a professional website to showcase portfolios and client
testimonials.
Offer
seasonal promotions, giveaways, and referral programs.
·
Collaboration and Community Engagement
Collaborate
with local businesses (cafes, florists, wedding organizers) for mutual
promotion.
Hold
photography workshops or free community photo days to build goodwill and brand
awareness.
·
Operational Efficiency Strategy
Standardize
processes (booking, shooting, editing, delivery) for speed and quality control.
Use
management tools (CRM, scheduling apps) to handle appointments and client follow-ups.
·
Revenue Diversification
Add
services like videography, drone services, livestream coverage, and studio
rentals.
Sell
photography-related products (photo albums, frames, digital art prints).
Business
Plan and Action Steps
Preparation Stage (Month 1–2)
Action
Steps:
·
Finalize company identity (logo, tagline,
color theme)
·
Set up photography studio space (location,
renovation if needed)
·
Purchase essential equipment (camera,
lenses, lighting, backdrop)
·
Build a simple, attractive website and set
up social media accounts (Instagram, TikTok, Facebook)
Soft
Launch and Branding (Month 3)
Action
Steps:
·
Organize a soft opening event with free
mini sessions for invited guests
·
Upload portfolio content consistently on
Instagram and TikTok
·
Offer promotional opening packages
(discounted prices, free photo prints)
·
Collect early testimonials and customer
reviews
Client
Acquisition (Month 3–6)
Action
Steps:
·
Actively promote via paid ads (Instagram
Ads, Google Ads)
·
Join local wedding fairs or business expos
·
Collaborate with wedding organizers, event
planners, florists, and cafes
·
Introduce referral programs (discounts for
clients who refer friends)
Service
Development (Month 6–12)
Action
Steps:
·
Launch new service packages: pre-wedding +
wedding combo, studio rental
·
Introduce quick ID photo service for
walk-in clients
·
Launch seasonal thematic photoshoots
(Christmas, Valentine, Graduation)
·
Build partnerships for bundled services
(photography + makeup + decoration)
Expansion
and Diversification (Year 2 Onwards)
Action
Steps:
·
Open a second mini-studio branch in a
different city or area
·
Add videography and drone photography
services
·
Develop online booking system with
e-payment options
·
Create merchandise: custom photo frames,
printed albums, digital art gifts
Monitoring and Adjustment
·
Evaluate sales and customer feedback
monthly
·
Adjust marketing strategies based on
high-performing channels
·
Train the team regularly on new
photography trends and editing skills
Control
System
1. Financial Control
·
Daily Sales Recording:
Input all income (photo
sessions, product sales, rentals) into a digital accounting system
(e.g., Wave, QuickBooks).
·
Monthly Financial
Reports:
Prepare profit and loss statements
monthly for management review.
·
Expense Monitoring:
Track all operational
costs and limit non-essential spending.
·
Annual Budget Planning:
Set revenue targets and
operational budgets at the beginning of each year.
2. Operational Control
·
Standard Operating
Procedures (SOP):
Create clear SOPs for
every service, from client booking to photo delivery.
·
Checklist System:
Use checklists for studio
setup, equipment maintenance, and client sessions to avoid missed steps.
·
Equipment Maintenance
Log:
Schedule regular
maintenance for cameras, lighting, and editing equipment every 3 months.
3. Quality Control
·
Photography Standards:
Define technical
standards for lighting, composition, editing, and color correction.
·
Pre-delivery Review:
Every photo batch must be
reviewed by the head editor or photographer before delivery.
·
Customer Satisfaction
Surveys:
Send surveys to every
client after service completion to collect feedback.
4. Human Resources
Control
·
Training Program:
Hold regular skill
training (photography, editing, customer service) every 6 months.
·
Performance Evaluation:
Conduct staff performance
reviews every 6 months based on key KPIs (client satisfaction, punctuality,
creativity).
·
Reward System:
Provide bonuses or
incentives for outstanding performance (based on project targets or customer
satisfaction ratings).
5. Marketing Control
·
Campaign Tracking:
Monitor the effectiveness
of ads (social media, Google Ads) monthly.
·
Social Media Growth
Monitoring:
Track follower growth, engagement
rate, and content reach weekly.
·
Promotion Adjustment:
Adjust or pivot marketing
strategies based on campaign performance data.
6. Risk Control
·
Client Agreement
Contracts:
Every project must have a
signed agreement outlining the scope, deliverables, and terms.
·
Backup Systems:
Use cloud storage (Google
Drive, Dropbox) to back up all client photos.
·
Insurance:
Insure equipment and, if
possible, get general liability insurance for the studio.
|
AREA |
TOOL
USED |
FREQUENCY |
|
Finance |
Accounting
software |
Daily and monthly |
|
Operations |
SOPs
and checklists |
Daily |
|
Quality |
Review
before delivery + surveys |
Per project |
|
Human resources |
Training
+ evaluations |
6 months |
|
Marketing |
Analytics
reports |
Weekly and monthly |
|
Risk |
Contracts
+ Cloud backup |
Every project |
SWOT
Analysis for Fajar Studio
Strengths (Kekuatan)
·
High-quality photography
with professional equipment and skilled team.
·
Wide range of services
(portrait, wedding, commercial, events, ID photos).
·
Excellent customer
service — friendly, responsive, and personalized.
·
Strategic studio location
— easily accessible for clients.
·
Strong brand identity —
consistent image across website, social media, and offline promotions.
Weaknesses (Kelemahan)
·
High initial investment
(equipment, studio setup, marketing).
·
Dependence on seasonal
demand (weddings, graduations).
·
Limited brand recognition
at the early stage compared to established competitors.
·
Time-consuming
post-production (editing and retouching).
Opportunities (Peluang)
·
Social media marketing
can quickly expand brand awareness.
·
Growing demand for
pre-wedding and wedding documentation.
·
Expansion into product
photography for online businesses (especially post-pandemic)
·
Partnership opportunities
with event organizers, venues, florists, and makeup artists.
·
Offering workshops or
classes (basic photography, editing) to create new income streams.
Threats
(Ancaman)
·
Increasing competition —
many freelance photographers and home studios.
·
Clients DIY-ing
photography with smartphones and editing apps.
·
Economic downturn could
reduce client budgets for non-essential services.
·
Fast-changing trends in
photography styles and technology.
Strategic
Actions Based on SWOT Analysis
1.
Maximize Strengths
·
Use
a strong portfolio for regular promotions on Instagram, TikTok, and the
website.
·
Highlight
service quality and photo results in every marketing campaign.
·
Build
a loyalty program (rewards for repeat clients) to strengthen customer
relationships.
·
Make
the studio a comfortable and attractive space for photoshoots so clients will
want to return.
2.
Minimize Weaknesses
·
To
address high startup costs, create a strict financial plan and prioritize
investment in essential equipment first.
·
Handle
seasonal demand by diversifying services: focus on corporate events, product
photography, and ID photo services during off-peak seasons.
·
Build
brand awareness by hosting community events or mini-photo contests on social
media.
·
Optimize
editing workflows by using Lightroom presets and batch editing to save time.
3.
Seize Opportunities
·
Focus
on ads targeting young couples (pre-wedding and wedding services).
·
Create
product photography packages for SMEs and online shops at competitive prices.
·
Build
partnerships with wedding organizers, florists, and makeup artists for bundled
packages.
·
Offer
basic photography classes for beginners and local content creators — adding
income streams while strengthening brand positioning.
4.
Defend Against Threats
·
Always
update photography and editing skills to keep up with the latest trends.
·
Innovate
services: for example, cinematic-style photoshoots, storytelling sessions, and
behind-the-scenes content for social media.
·
Use
flexible pricing strategies and service options to counter clients who prefer
DIY solutions.
·
Prepare
adaptive promotions during economic downturns (such as light installment plans
or mini-session packages).
|
FOCUS |
PRIORITY
LEVEL |
|
Social
media marketing |
Very
high |
|
Service
diversification |
High |
|
Financial
control |
Medium |
|
New
partnerships |
High |
|
Upskilling
team |
Medium |
Service
List
1.
Personal Photography
·
Studio
Portraits (individual, couple, family)
·
Graduation
Photos
·
Baby
& Kids Photography
·
Maternity
Photoshoots
2. Event
Documentation
·
Engagement
/ Pre-Wedding Sessions
·
Wedding
Photography
·
Birthday
Parties and Anniversaries
·
Corporate
Events (seminars, company gatherings)
3.
Commercial Photography
·
Product
Photography (for catalogs, online stores, social media)
·
Food
and Beverage Photography
·
Company
Profile Photoshoots
·
Interior
and Architecture Photography
4. Special
Services
·
ID
Photo Services (passport, visa, job application)
·
Cinematic
Video Services (wedding highlights, promotional videos)
·
Drone
Photography and Videography (outdoor events, real estate)
·
Live
Streaming Services (weddings, seminars, private events)
5. Rental
and Add-ons
·
Studio
Rental (with or without photographer)
·
Photo
Printing Services (albums, canvas prints, frames)
·
Custom
Digital Art Prints (turning photos into digital paintings)
Price
List
1.
Personal Photography
·
Studio
Portrait (Individual): IDR 350,000 per session.
Includes
5 edited photos and all raw files.
·
Couple
/ Family Photoshoot: IDR 550,000 per session.
For
up to 5 people, includes 7 edited photos.
·
Graduation
Photoshoot: IDR 400,000 per session.
Available
in studio or outdoor locations.
2. Event Documentation
·
Engagement
Session: IDR 1,500,000 per session.
3-hour
session with 40 edited photos included.
·
Wedding
Photography (Full Day): IDR 5,500,000 per event.
Covers
8–10 hours, with over 200 edited photos.
·
Birthday
Party / Private Event Coverage: IDR 1,200,000 per event.
3-hour
coverage, includes 60 edited photos.
·
Corporate
Event Coverage: IDR 2,000,000 per event.
4-hour
coverage with a professional photography team.
3.
Commercial Photography
·
Product
Photography (Simple Setup): IDR 50,000 per product.
Minimum
of 10 products per session.
·
Product
Photography (Creative Setup): IDR 100,000 per product.
Includes
concept creation and prop usage.
·
Food
and Beverage Photography: IDR 750,000 per session.
Covers
up to 10 food or beverage menu items.
·
Company
Profile Photoshoot: IDR 2,500,000 per project.
Includes
office environment, team, and activity shots.
4. Special Services
·
ID
Photo (Digital): IDR 75,000 per person.
Fast
service, completed in 10 minutes.
·
Cinematic
Video (Wedding/Event Highlights): IDR 4,000,000 per project.
Final
video duration of 3–5 minutes.
·
Drone
Photography & Videography: IDR 1,500,000 per session.
Up
to 2 hours of drone flight time.
·
Live
Streaming Service: IDR 2,000,000 per event.
Up
to 3 hours, using a multi-camera setup.
5. Studio
Rental & Add-ons
·
Studio
Rental (without photographer): IDR 250,000 per hour.
Includes
access to studio and lighting equipment.
·
Printed
Photo Album: IDR 450,000 per album.
Premium
quality, 20 pages.
·
Canvas
Print (50x70 cm size): IDR 300,000 per piece.
Ready
to hang.
·
Custom
Digital Art Print: IDR 200,000 per design.
Digital
illustration style artwork from your photo.
Special
Promotions
·
Pre-Wedding
+ Wedding Package: Starting from IDR 6,500,000.
Includes
a 10% discount.
·
Corporate
Annual Contract: Custom pricing based on needs (contact us for details).
·
Referral
Program: Earn a shopping voucher worth IDR 150,000 for every successful
referral!
Business
Model Canvas
1.
Customer Segments
·
Young
couples (pre-wedding & wedding)
·
Families
(family portraits, baby photoshoots)
·
Companies
(corporate events, company profiles)
·
Small
businesses (product photography for online shops)
·
Individuals
(graduation photos, ID photos)
2. Value
Propositions
·
High-quality
photos at competitive prices
·
Comfortable
studio with professional equipment
·
Flexible
service packages for various needs
·
Fast
editing process with satisfying results
·
Personalized
and customer-focused service
3.
Channels
·
Instagram,
TikTok, and Facebook
·
Official
Fajar Studio website
·
WhatsApp
Business for direct bookings
·
Offline
studio for walk-in customers
·
Online
marketplaces (Shopee, Tokopedia for prints & art products)
4.
Customer Relationships
·
Free
consultation before photoshoots
·
Loyalty
program (discounts for repeat customers)
·
Post-service
follow-up for feedback and testimonials
·
Referral
program with attractive rewards
5. Revenue
Streams
·
Personal,
family, and event photography services
·
Video
production and drone services
·
Photo
album printing, canvas printing, digital art prints
·
Studio
and photo prop rentals
·
Basic
photography classes for the public
6. Key
Resources
·
Professional
DSLR/mirrorless cameras and lighting equipment
·
Fully
equipped photo studio and editing tools
·
Photographer,
editor, admin, and marketing teams
·
Online
booking system and active social media presence
7. Key
Activities
·
Photoshoots
in studio and on location
·
Photo
and video editing
·
Marketing
and promotion through social media
·
Customer
service and booking management
·
Collaboration
with event organizers and other vendors
8. Key
Partnerships
·
Wedding
and event organizers
·
Professional
makeup artists
·
Photo
prop and decoration suppliers
·
Album
and canvas printing vendors
·
Freelance
drone operators and videographers
9. Cost
Structure
·
Salaries
for full-time staff and freelancers
·
Studio
rent or lease
·
Purchase
and maintenance of photography equipment
·
Marketing
expenses (advertising, social media promotions)
·
Website
development and IT system maintenance
·
Studio
utilities and operational costs (electricity, internet)
Powered
by ChatGPT.
DIALOGUE VIDEO
[Setting:
Village Hall – Fajar Studio inauguration event]
·
Fulan
(Village Head):
"Assalamu'alaikum
warahmatullahi wabarakatuh. Good morning everyone.
Today, we
are gathered here to welcome a new business in our area, Fajar Studio.
I would
like to invite Mr. Fajar, the founder of Fajar Studio, to introduce his
business."
·
Fajar
(Founder):
"Wa'alaikumussalam
warahmatullahi wabarakatuh.
Thank you,
Mr. Village Head, and all the residents who are here today.
My name is
Fajar, the founder of Fajar Studio.
We are here to help capture the important moments in the lives of the community.
We hope
Fajar Studio will become a part of the community's life journey and support
local businesses through professional photography services."
·
BUDI WILLIE (Community Leader):
"Mr.
Fajar, on behalf of the community, I warmly welcome Fajar Studio.
Today,
event documentation has become a real need, whether for personal or community
purposes.
I believe,
with professionalism and youthful spirit, this business will grow and thrive
among our community."
·
·
link studio presentasi : https://youtu.be/Rn41RVYy9gE?feature=shared
link fajar studio dialogue : https://youtu.be/9y8MGQyPRng?feature=shared
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